INFLUENCER MARKETING
At Kale Diagnostics / Kale Health, I built and ran the influencer program from scratch: sourcing creators, writing the briefs, directing the content, and managing every partnership from first message to final post. Over time that meant working with a wide range of creators, including ones as big as Courtney Alexis King (1.3M followers) and JB Copeland (2.1M followers).
JB Copeland promoting Kale. Creative direction and management by me.
JB Copeland, @jb_copeland, 2.1M followers
Courtney Alexis King, @courtneykiing, 1.3M followers
Lifestyle and motherhood creator who featured Kale across her content.
THE BRAND I GREW
This screenshot of the Kale account is from 2023, before the account passed 30,000 followers. I owned the brand identity, the content strategy, and the visual direction of the feed, then layered the creator partnerships on top of that foundation. I sold my share in 2025, and the brand has since operated under a new name.
Screenshot taken in 2023. The account later grew to 30,000+ followers.